Hi there! You may already be a happy LiveBooks client...

Or you may still be searching for the best web solution to showcase your work.

But you may also be wondering:

• Am I showing the right images or the right number of images on my site. ("How many portfolios or galleries should I have? How many images should be in each?")
• What style of web site works best?
• How can I best use email to reach my clients (how often is too often? HTML? links? images?)
• Who you should I be calling on? ("Am I ready to target national clients? Should I stick in my own back yard?")
• Where should I spend my marketing dollars?(Sourcebooks? Cards? Posters? more portfolios? New web site? Lists? All of the above?)
• How should I price my work? (which is worse: being to high? or being too low?)
• How do I negotiate with a big agency art buyer? ("Do I have to sell all rights to get the job?")
• How can I get over a creative block? (e.g. "Should I shoot what I want or what the market wants?")

Want some tips right now?
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How can Carolyn help you?

She uses her experience as a rep, "geek," and artist and coach to share with her clients:

• Both deep and broad experience as a successful artist rep (25+ years selling and marketing photographers). She knows how the buyers think and why they buy.
• Experience as a featured presenter of educational marketing workshops to regional chapters of the ASMP and APA as well as providing portfolio critiques for students graduating from a college photography program.
• Experience in selling to both national and international clients at top ad agencies, design firms. and publishers. She's worked with the best at the best.
• Experience in successfully representing both major-market (e.g. NYC, LA, & Chicago-based talent) and regionally-based artists. She's revamped the books of big-city shooters whose careers have gone stagnant as well as attracted big-city art directors to smaller city shooters.
• Extensive knowledge and expertise in new-media marketing strategies. She coaches her clients how to effectively sell their work in the new "always-on" web environment. She how and why buyers purchase photography in the 21st century.
• Communication skills that can effectively translate and explain the new technology best practices strategies to the non-technically inclined (i.e. no "geek speak")
• A working background in both fine-art photography and graphic design which allows full appreciation of the creative personality. She's a member of your "creative tribe."
• An arsenal of effective personal development tools and techniques that blast through the internal issues that can sabotage your career (e.g. procrastination, perfectionism, fear of cold-calling, etc.).
• Strategic planning and creative direction will help lead you to increased business--not just better-looking promotion.

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